Dear Visitor,

Welcome to the website of Annax International. Beyond providing you with an opportunity to find out who we are, our aim is to provide a forum for ideas about the future of organisational communications in the 21st century.

For us, Marshall McLuhan's vision of the world as a global village, is reality. Our world is shaped by a permanent revolution in communications, and its most distinctive feature is interdependence. As a consequence, we are confronted by hitherto unseen challenges, but equally, we are blessed by unparalleled opportunities for human ingenuity. One thing is clear: The survival of our institutions and societies will come to depend much less upon adversarial capabilities and far more upon the co-operative skills of decision-makers in all spheres of life.

In ANNAX International's lexicon, communications performs the same role as the central nervous system in the human body. In our view, communications is a complex discipline designed to anticipate and manage the relationship between an organisation and its environment based on mutual benefit. We do not see communications as a service that is to be mobilised after top decisions are taken, but see it as an essential element of strategic management. Our mission is to provide tailor-made, sophisticated and results-oriented communications solutions to clients in the public and private sectors to enable them to chart their course with confidence in an increasingly turbulent and interdependent environment. Whether it is a non-profit institution, a government agency or a leading multinational enterprise, ANNAX International's clients can expect practical advice on how to anticipate and harness the forces of interdependence. We invite you to visit our site and to turn to us for help in meeting your organisation's communications needs.